December 6, 2016 Aman Daro

A 10-Point Checklist to Beating Your Competition

To recruit agents to your brokerage, you must ensure that your company is perceived as being better than your competition. Many new teams and brokers have not sufficiently prepared for this kind of recruiting battle.

The first step in this process is to gain a strong understanding of your competition. Here is a checklist for the information you need to research about other organizations in your market:

  1. What services do they offer?
  2. What is their commission plan?
  3. What is their brand (cool, sexy, old)?
  4. What do their websites look like?
  5. What is their office like?
  6. What’s their technology like?
  7. What types of events do they offer?
  8. How do they help agents?
  9. What are their strengths and weaknesses?
  10. Know thyself.

The last point – “know thyself” – may be the most important, and most difficult, item on the list. What are your strengths and weaknesses? What can you offer a recruit that no one else can offer?

Once you have a strong grasp of your offerings in relation to your competition, you can create a selling proposition that is compelling and unique.

T3 Fellows is a mentorship program designed specifically to help real estate teams and brokerages solve these problems. T3 Fellows advisors will lead you in this program by discovering your needs, pairing you with leaders, and walking you through a curriculum that’s individualized for each participant. Apply now and see if you could benefit from this kind of support.