Connie Carlson led the Connie Carlson Team for many years. She reached a total of five licensed agents and was doing so well, she outgrew her brokerage’s office space. In order to continue growing, Connie kept the team with the broker but moved out the office.
In May of 2015, she moved into her own space, which matched the style of the area: open concept, big windows and brick walls. “People think it looks so cool,” said Connie.
Soon thereafter, Connie and her team made the decision to take another big leap: become her own brokerage. On March 14, 2016, Live Love Atlanta was officially launched. No more security blankets. Connie was flying solo now.
That’s when things got tough. “I thought ‘if l open it, they will come,’” said Connie. But that didn’t happen. “I knew a lot about being a Realtor, not a broker. I didn’t know the technical details about opening a brokerage,” said Connie. The transition from the Connie Carlson Team to Live Love Atlanta was going to take more strategy than she initially thought.
She knew she needed help, so she called friends who ran brokerage companies. Those connections led her to T3 Fellows, a strategic business coaching program for brokers and teams. She started the program in May 2016.
But before things got better, they got worse. Out of five agents, her top two producers left. She hadn’t laid the foundation for stable growth by refining her systems and culture.
Soon enough, things started to change.
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After regrouping and getting clear on her vision and objectives, she started recruiting in September 2016, and as of mid-March 2017, she has 14 agents.
In 2016 she was #3 in Cobb County, but by personally shifting away from a production role and adding so many productive agents, including a top producing team, she is conservatively expecting a 50% increase in production in 2017.
Her bottom up management style is empowering agents to feel connected to the brokerage in organic and authentic ways. “So much of our growth in coming from our own agents,” said Connie. “They are referring recruits and handing out great testimonials on Facebook without my asking for it.”
T3 Fellows has also helped Connie with her brand. She focused on being a trendy, Millennial-style company, which is unique for Marietta, but she said, “The branding training I received from T3 Fellows has been valuable. It has helped me refine and feel confident in my offering. Still, I see that I have so much further to go.”
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