Transform your organization into a rapidly expanding, best-in-class brokerage or team.
Building Blocks of a Modern Real Estate Organization
T3 Fellows offers best practices and building blocks for a modern real estate company. Whether you lead a brokerage or a growing team, you face many business challenges that other leaders and managers have already tackled. Learn from those who have walked the path before you.
We start by understanding your situation, then help you craft a custom growth plan.
We guide you, step-by-step, in developing the most important facets of your business.
We combine an online curriculum with one-on-one consulting.
The T3 Fellows curriculum is organized into a progressive set of modules, each spanning a month.
Then each program is run twice per year; participants must apply and be accepted to the program.
T3 Fellows’ advisors work with you several times a month, keeping you on track and accountable.
T3 Fellows participants have geographic exclusivity while enrolled in the program to preclude any competitive conflict and to encourage collaboration.
Program Highlight: T3 Fellows Retreats
We hold two T3 Fellows Retreats each year. These intimate gatherings offer
a small group of like-minded real estate leaders the opportunity to connect with each other, T3 mentors and T3 Sixty leadership, and receive specific, actionable feedback.
Participants set their goals for developing their real estate business. Important questions in this module touch on exit strategy, financial outcomes and overall strategic vision. Participants also develop a plan to mitigate risks and create alternative plans to increase the likelihood that they will reach their goals.
Participants determine the improvements they will focus on during the T3 Fellows program. By documenting their current systems, marketing assets, people and financial information, participants get a true understanding of their company’s landscape and provide T3 Fellows advisors with vital information for effective consulting and analysis.
Participants assess their company and its offerings and how they relate to their competition. They develop a competitive analysis document they can use to uncover the differentiating points of their brand. This document can help design compensation plans, service offerings and agent support.
Participants learn how to focus their recruiting efforts. By creating recruiting “personas,” they get a clear picture of the types of agents that will best fit their organization. This clarity will drive marketing messaging, the recruiting funnel, positioning and the company’s agent offering.
Participants develop a clear brand and articulate a brand story that encapsulates and expresses their differentiating points. This forms a basis for marketing, recruiting and any brand-related projects. T3 Fellows advisors help refine and improve participants’ brand story so it is clear and addresses consumers, staff, agents, and recruits.
Developing Your Brand Story
Participants learn and implement a set of fundamental recruiting practices. Based on the sales funnel model; participants develop best practices and activities for the top, middle and bottom of the sales funnel. This module helps show how to improve recruiting and establish personal assignments to make that a reality.
Accomplishments are an important measure of whether a program has been worthwhile. In this video, we asked our T3 Fellows participants to tell us about their accomplishments in the program, both for their business and for themselves as leaders.
We think the results speak for themselves.
Participants formulate goals for production, financials and recruiting. They also define the projects they want to complete within the following year. Participants learn how to set realistic production, recruiting and financial goals. They will also lead their agents in their own goal-setting activity and specify the projects critical to achieving those goals.
Participants develop a plan for generating business for their agents. These plans leverage content marketing, branded materials and company support materials created by staff or service providers, and paid lead generation. The plan will be scalable and affordable, and participants will learn how to use it to differentiate themselves in agent recruiting.
Participants design a plan for developing their companies’ executive and management teams. They evaluate their current management team’s capacity and determine where their business most needs additional talent. Participants then design a plan to develop existing staff’s skills to meet this gap and develop a plan to recruit any additional needed executives.
Participants learn how to generate and market accomplishments. By planning for and leveraging awards, data and production statistics and testimonials, they differentiate their company, create a constant stream of press and earned media, and attract agents and consumers.