Benchmarking your Brokerage: Productivity Lessons from the Mega 1000
In this year’s Real Estate Almanac’s brokerage section, the Mega 1000, we reported that four brokerages reached $100 billion in sales volume in 2021.
While the rapid growth of these companies garnered most of the resulting headlines, it was clear that dozens of mid-level brokerages were also having a banner year.
We began to wonder,
What is the focus of these smaller, successful brokerages? What are they doing differently that allows them to keep growing, even as other companies are getting bought up or out-recruited? Are they focusing on retention, productivity, acquisition of talent and tech… or something else altogether?
In this webinar, Jack Miller and Dean Cottrill welcome Stacie Staub, co-founder and CEO of West + Main to discuss how companies of all sizes are reaching new heights in today’s ultra-competitive industry landscape.
Plus, Jack and Dean share a new calculator, developed by T3 Sixty, that will show you what it will take for your brokerage to move into the Mega 1000.
View the full replay below.
10 Steps to a Fast Growing Brokerage or Team
Looking for your playbook to growth and success? Whether you lead a brokerage or are growing a team, you face many business challenges that other leaders have already tackled.
Based on our work with hundreds of successful brokers and teams in our T3 Fellows program, we determined there are 10 strategies brokerages and teams benefit from focusing on.
In this flash webinar, Dean Cottrill, EVP of Brokerage Division at T3 Sixty shares 10 strategies and how to utilize them to assess and execute on key areas of your real estate business to have an almost immediate impact.
Create a Compelling Brand Story that Builds Connection
As a broker/owner or team leader, it’s important to move from “chasing” to “attracting” recruits and clients by telling a more powerful brand story.
Join Dean Cottrill, EVP, Brokerage and Frederick Herot, VP, Marketing at T3 Sixty for a discussion on strategies and best practices for building a compelling brand story that encapsulates and expresses your differentiating points, creating connections between the company, its agents, potential recruits and clients.
Leverage Primary Markets to Capture More Market Share
As a broker/owner or team leader, it’s important to understand how your agents can build their businesses by focusing effort on a specific geographic territory or “primary market.” Dean Cottrill, EVP, T3 Sixty dives into the concept of primary markets covering these four points:
- What is a Primary Market?
- Primary Market Income
- Marketing and Advertising
Dean welcomes Lorna Gagnon, Regional Manager for BHHS Verani Realty to discuss how to capture more market share through a primary market strategy.
Generate More Business for Your Agents through Sphere Marketing
More business comes from your agent’s sphere than any other lead source
T3 Fellows has a proven approach on how to leverage your sphere and tap into a growth area for improving your business. In this webinar, we will dive into these four elements of sphere marketing and give you practical ways to implement them in your business.
- Marketing and Home Data
- Spere Prospecting
- Coaching and Accountability
Once you have your sphere marketing plan developed, you can use it to differentiate yourself when recruiting. Join Dean Cottrill, EVP, T3 Sixty for this flash webinar, where he’ll present strategies and best practices for developing and executing a winning sphere marketing plan.
Dean welcomes Jaime Mazerski and Jeremy Walsh from The Simply Referable Team at Coldwell Banker to discuss Sphere Marketing in the T3 Fellows program.
Registration is complimentary.
Introducing the Mega 1000 Top Brokerage Calculator
- Discovery Process
- Competitive Assessment
- Strategic Intent
- Agent Personas
- Recruiting Process
- Broker Goal Setting
- Brokerage Lead Generation and Re-margining
- Staffing and Hiring
- Accomplishment Marketing and PR