As a broker/owner or team leader, it’s important to understand how your agents can build their businesses by focusing effort on a specific geographic territory or “primary market.” Dean Cottrill, EVP, T3 Sixty dives into the concept of primary markets covering these four points:
- What is a Primary Market?
- Primary Market Income
- Marketing and Advertising
Dean welcomes Lorna Gagnon, Regional Manager for BHHS Verani Realty to discuss how to capture more market share through a primary market strategy.