In this Webinar

As a broker/owner or team leader, it’s important to understand how your agents can build their businesses by focusing effort on a specific geographic territory or “primary market.” Dean Cottrill, EVP, T3 Sixty dives into the concept of primary markets covering these four points:

  • What is a Primary Market?
  • Primary Market Income
  • Marketing and Advertising
  • Implementation

Dean welcomes Lorna Gagnon, Regional Manager for BHHS Verani Realty to discuss how to capture more market share through a primary market strategy.

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Our Panelists

Dean Cottrill

EVP, Brokerage, T3 Sixty
As EVP of T3 Sixty’s Brokerage Division, in addition to helping brokers and their companies reach higher levels of success and profitability, Dean also leads the T3 Fellows program. He has over 20 years of hands-on leadership experience and has held several senior-level positions with real estate brokerage organizations including Long & Foster, Weichert Realtors and Coldwell Banker Residential Brokerage (NRT). As Group President at Coldwell Banker, he oversaw 66 sales offices and 4,000+ associates that generated more than $10 billion in annual sales volume.

Lorna Gagnon

Regional Manager, Verani Realty & Business Coach, Tom Ferry International
Lorna brings over 30 years of hands-on experience and market knowledge in the real estate industry as a Broker, Business Coach, and entrepreneur. Her success as a REALTOR® in New Hampshire led to the opening of her own brokerage in 2000. In 2008, Lorna relocated to Honolulu, HI where she was a Productivity and Business Development Coach. She was responsible for devising sales training programs and curriculums to build strategic teams, and instilling accountability and profitability in more than 250 agents which resulted in sales of over $1 billion annually. In 2013, Lorna opened a franchised brokerage in Honolulu. As the Principal Broker, she supervised all aspects of business operations including risk management, fiscal reporting, and contract review.