Sessions from the T3 Fellows team

In the Real Estate Almanac's brokerage section, the Mega 1000, we reported that four brokerages reached $100 billion in sales volume in 2021. While the rapid growth of these companies garnered most of the resulting headlines, it was clear that dozens of mid-level brokerages were also having a banner year.

What is the focus of these smaller, successful brokerages? What are they doing differently that allows them to keep growing, even as other companies are getting bought up or out-recruited? Are they focusing on retention, productivity, acquisition of talent and tech, or something else altogether?

The session also covers a calculator, developed by T3 Sixty, that shows what it will take for your brokerage to move into the Mega 1000.

Looking for your playbook to growth and success? Whether you lead a brokerage or are growing a team, you face many business challenges that other leaders have already tackled.

Based on our work with hundreds of successful brokers and teams in the T3 Fellows program, we determined there are 10 strategies brokerages and teams benefit from focusing on. This flash webinar covers those 10 strategies and how to use them to assess and execute on key areas of your real estate business for almost immediate impact.

As a broker-owner or team leader, it is important to move from chasing to attracting recruits and clients by telling a more powerful brand story.

This discussion covers strategies and best practices for building a compelling brand story that encapsulates and expresses your differentiating points, creating connections between the company, its agents, potential recruits and clients.

As a broker-owner or team leader, it is important to understand how your agents can build their businesses by focusing effort on a specific geographic territory, or primary market. The session covers the concept of primary markets, with Lorna Gagnon of BHHS Verani Realty on how to capture more market share through a primary market strategy.

• What is a primary market?
• Primary market income
• Marketing and advertising
• Implementation

More business comes from your agents' sphere than any other lead source. T3 Fellows has a proven approach to leveraging your sphere and tapping into a growth area for improving your business.

Once you have your sphere marketing plan developed, you can use it to differentiate yourself when recruiting.

• Content
• Marketing and home data
• Sphere prospecting
• Coaching and accountability

We created a tool to help brokerages see the direct impact recruiting can make to move up the ranking on the Mega 1000 top brokerages section of the Real Estate Almanac. If you are already ranked in the Mega 1000, the calculator shows how to move up in the ranking. If you are not yet ranked, it shows what you would need to join the list.

This flash webinar also covers the 10 steps to growing a brokerage or team that set you on the path to transforming your organization.

• Discovery process
• Competitive assessment
• Strategic intent
• Brand
• Agent personas
• Recruiting process
• Broker goal setting
• Brokerage lead generation and re-margining
• Staffing and hiring
• Accomplishment marketing and PR